Björn Borg / SS16 Fashion Show

The Mission:

Manage media processing and seating on location of the Björn Borg SS16 show ”Mars One”. The target was set to gain more media than the successful SS15 launch of ”First Person Lover” online game.

The Idea:

Media processing including a number of custom-made angles to attract a various range of media - from intellectual national radio shows to local fashion reports. The communicative target group was broad and included sports, fashion and news media. The mission on-site included welcoming and seating 350+ persons on an outdoor location, situated under a bridge in central Stockholm. 

The Result:

Mission complete. The show was a success, visited by both fashion press, celebrities and other high profiled guests. Ad value exceeded previous campaign and reached more than € 230 000 with features in both print and digital lifestyle media, as well as news and broadcast media.