French actress Clémence Poésy embodies the G-Star characteristic brand DNA: she is a confident, strong and in control woman without compromising her femininity. Clémence’s character also reflects G-Star’s unexpected combinations philosophy of mixing contradictory elements as she can take on parts in Hollywood blockbusters but also features in indie films. More on the campaign: g-star.com
All journeys, have to begin with a few, humble first steps. While its products may have reached iconic status worldwide, Onitsuka Tiger began with one man and a unique vision.
In the summer of 2011, Mutaurwa Mapondera took his first trip to Onitsuka Tiger’s hometown of Kobe, Japan in order to understand that vision; to discover where it came from and understand how it could influence the future. Digging to the roots of the brand’s deep history, Mutaurwa interviewed five men reverentially referred to as “The Legends.”
Playing influential roles in the nascent days of the company, each Legend had a unique perspective on how the brand came to be, and working closely with Mr. Onitsuka himself, each one made indelible contributions to the legacy of Onitsuka Tiger.
In the first of three episodes, Mutaurwa talks to two legends about the influence that the city of Kobe had on the company’s character and ideals.
Reflecting on their experiences, each Legend shared their views on Mr. Onitsuka, his leadership, his philosophies, and how the next generation can carry on and extend his vision.
A selection of images and retro ads from the beautiful heritage of the Japanese brand Onitsuka Tiger. For the contemporary collection of sneakers, click here.
See the photos from the Fashion Night in-store event at Marc by Marc Jacobs in Stockholm. Jonas Kleerup played records, Kanon Vodka made the drinks and Gridman aka Puppet made a beautiful art installation.
