Since the release of the debut album "It's A Tensta Thing" Adam has traveled around the world and brought dance floors and festivals to their boiling point; from Stockholm to Addis Ababa and Paris to Los Angeles. In 2008, Adam opened up the doors to the world, not only for the Respect My Hustle Management Group, of which he is a part, but also for the Swedish hip hop scene as a whole. The hit single "My Cool" has generated more than 10 million views on YouTube and has appeared on the American TV show Entourage, as well as the video games Tony Hawk Ride and NBA2K. Adam has opened up for artists such as Jay-Z, Youssou N'Dour, Akon, Rick Ross and Rihanna. Besides music, he has actively worked in several organizations to include bullying, trafficking, and alienation.