Today, in addition to its heritage as a leather goods firm, Longchamp has cultivated a devoted following and brand that is now known for its designs. Venturing into partnerships with notable designers, artists and celebrities has seen the likes of Thomas Heatherwick design Longchamp's SoHo boutique, and Tracey Emin and model Kate Moss create special collections. Moss has also appeared in a number of Lonchamp advertising campaigns.

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