Onitsuka Tiger was born in 1949 by the japanese founder Mr. Kihachiro Onitsuka. His goal was to promote a healthy lifestyle and bring up a sound youth through the spirit of sport. It is in the brands heritage to follow Mr. Onitsuka's example and take inspiration from everywhere. For instance, it was after studying the air-circulating workings of a motorcycle engine that he had the radical idea of putting holes in his long distance shoes, the MAGICRUNNER, to keep feet cool and comfortable. Today, Onitsuka Tiger is a globally known shoe and apparel brand with concept stores in cities like Tokyo, London and Amsterdam.

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