Elle Awards 2017 / Seating

The Mission:

The Swedish Elle Gala is Sweden’s largest national fashion event, celebrating 20 years in 2016. Each January the gala gathers over 700 guests in Vinterträdgården at Grand Hôtel to celebrate the top profiles and brands within the fashion industry. In 2017 we were, for the second year in a row, picked as partner to plan and execute the seating of the award show.

The Idea:

As a close partner to Elle we hold a close contact with project managers and production team. With meticulous planning, who’s-who-knowledge and a lot of flexibility we created detailed charts and models according to constantly updated RSVP lists. Being a tight knit group of colleagues, we all pitch in for this project (plus, the after party is the best kind of post-work-drinks).

The Result:

A very smooth and pleasant seating of 700 persons, although most guests tend to show up around twenty minutes before the award show starts. To sum it up: successful seating, happy guests and a satisfied customer.

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