Hobo / Hotel Launch
Running PR and concept partner, offering both creative and strategic advising, as well as hands-on communication planning and implementation. By outsourcing one of Ibeyostudio's team members as in-house PR planner at Hobo, we established very in-depth collaborations with both Hobo and opinion leaders in Stockholm and beyond. In the end all of this allowed us to make sure communication was prioritized during the whole process leading up to the launch.
Being an initiated partner in both the development and launch of Hobo - Stockholm’s new hotel concept, uniting the hyper urban brutalism of Brunkebergstorg with Studio Aisslinger’s creative functionalism and a whole lot of free spirit.
Hard work and a creative concept sure pays off. After a very successful launch, a lot of talk on the town and extensive features in both national and international press, Hobo is already a well-visited destination in Stockholm for overnight stays as well as breakfast, lunch, dinner, drinks, concerts and what not.
At Six / Hotel Launch
The opening of At Six - Stockholms new, elegant-with-a-twist, 5-star art hotel At Six in Stockholm was preceded of 2 years dedicated PR work. The opening also represented the start of a new era for a partly forgotten block in the midst of the city center. Hence the PR launch should be both iconic, flirty, arty and elegant - with a twist.
Combined with an intense media processing prior the launch, a curated crowd of press and VIPs was invited by Ibeyostudio to enjoy a rehearsal opening of the brand new hotel 48 hours before the public opening. To act fully transparent and invite the most influential crowd to a brand new hotel before it is ready is bold, generous, risky, and a bit crazy, making it a night to remember.
Extensive media coverage in both national and international press, created editorial value much higher than investment. As for social media, trending # in the most influential circles made At Six a bespoken, well known, fully booked hotel since the day (before) it was open for business.