Hobo / Hotel Launch

The Mission:

Being a initiated partner in the development and launch of Hobo - Stockholm’s new hotel concept, uniting the hyper urban brutalism of Brunkebergstorg with a feeling of freedom and easiness like traveling throughout continents in a vintage VW camper and preparing food at a camp fire. 
 

The Idea:

Running PR and concept partner, as well as Hobo Beta - a series of public test pilot groups that willform what Hobo sounds, feels, smells and tastes like, embracing the one-year time span until the hotel actually opens.
 

The Result:

Ongoing. Opening in March 2017.