ÖAxIf / Press Breakfast
Get a young and hip crowd to use reflective wear during Sweden’s dark winter season and position If as a progressive and initiated insurance company. Also, to support the advertising campaign with brand value and trustworthy testimonials to prevent accidents in selected target group.
Launch and PR of the second edition of Reflectif - a campaign consisting of a reflective fashion collection by acclaimed Swedish designer Örjan Andersson. The launch included an Instagram pre-launch consisting of a black picture, selected ambassadors wearing the pieces in social media, product placement in TV and on stage as well as a press breakfast and media processing.
Extensive coverage in lifestyle, dailies, news and broadcast media, estimated to an editorial value of more than € 600 000. #ÖAxIf