Jameson / St Patrick's Party

The Mission:

To create a Jameson Party and attract a young, creative target group.

The Idea:

By collaborating with the downtown pop-up hip hop club Get a Night Life we brought St Patrick’s Day to Stockholm, hosted by Jameson, and gave the classic Holiday an unexpected twist.

The Result:

With an unexpected location and visual design St Patrick’s Day got a fresh neon look. The crossover between an instrumental Irish band and a line-up of urban DJ collectives entertained the guests, while the bar served classic combo Jameson shot + beer as well as focus drink Jameson Ginger Ale Lime and, of course, Jameson neat on the rocks. All in all visited by 400 guests it was a great night to (perhaps not) remember (all in the true tradition of St Patrick’s Day).