Jameson / St Patrick's Party
To create a Jameson Party and attract a young, creative target group.
By collaborating with the downtown pop-up hip hop club Get a Night Life we brought St Patrick’s Day to Stockholm, hosted by Jameson, and gave the classic Holiday an unexpected twist.
With an unexpected location and visual design St Patrick’s Day got a fresh neon look. The crossover between an instrumental Irish band and a line-up of urban DJ collectives entertained the guests, while the bar served classic combo Jameson shot + beer as well as focus drink Jameson Ginger Ale Lime and, of course, Jameson neat on the rocks. All in all visited by 400 guests it was a great night to (perhaps not) remember (all in the true tradition of St Patrick’s Day).