Kérastase 50th Anniversary

The Mission:

After 50 eventful years it was time to celebrate exclusive hair care brand Kérastase big! The assignment was aimed towards Kérastase’s gold clients and included a day of lectures focusing on fashion history, Swedish design and sales inspiration, all finished by a grand gala party.
 

The Idea:

1,5 days, hosted in Grand Hotel’s exclusive facilities, filled with hair shows by Tony & Guy, lectures by prominent profiles like Thomas Ek, Michael Elmenbeck and Cia Jansson. The guests were entertained by The Royal Ballet at a three-course gala dinner before the evening peaked with recognized DJs at a following party. 
 

The Result:

A weekend full of inspiration, entertainment and engagement from the guests, showcasing Kérastase exclusive brand position. ”Kérastase’s best event ever”.