Lime / Brand Launch

The Mission:

Launch in Sweden of the smart urban mobility company Lime. Our mission was to create publicity in priority printed publications and online platforms. During the launch period we were responsible for media training with spokes persons, crisis monitoring and reporting on a daily basis.

The Idea:

When Lime launched, electric scooters were a new phenomenon in Sweden with only one established competitor on the market. For us, it was important to chart relevant journalists, opinion leaders and decision-maker who had an interest in electric scooters. We created custom made media lists and a media pitching plan for exclusive interviews with spokespersons. 

The Result:

More than 150 references in online, print and TV with a total Ad value of 255 720 US dollar for the Lime Stockholm launch.