MQ / Front Row SS17
Showcase the Spring/Summer 2017 collections from from MQ’s brands Stockhlm and Zoul in an inspiring and summery setting.
We wanted to invite as many as possible to see the show, so we made it digital. But we didn't stop there; we also made the show optimized and exclusively for smartphones, for the viewer to enjoy whereever, whenever. Lastly, we added one more thing; a swipe-function for the users to swipe between looks and purchase the garments straight from the runway. See now, buy now. Literally.
A fun, fashionable and super user-friendly platform that attracted a lot of people to shop for their new summer wardrobe.
The show was promoted before the launch in social media, building expectations and presenting a perfect opportunity for MQ to interact with their customers and followers.