We are more than happy to announce a new client – the Japanese brand Onitsuka Tiger!

Onitsuka Tiger was born in 1949 by the japanese founder Mr. Kihachiro Onitsuka. His goal was to promote a healthy lifestyle and bring up a sound youth through the spirit of sport.

It is in the brands heritage to follow Mr. Onitsuka’s example and take inspiration from everywhere. For instance, it was after studying the air-circulating workings of a motorcycle engine that he had the radical idea of putting holes in his long distance shoes, the MAGICRUNNER, to keep feet cool and comfortable.

In 1966, the ASICS stripe design that we still use to this day, was introduced for shoes being developed for the 1968 Olympic Games. Called “Mexico lines”, the stripe has become Onitsuka’s trademark design.

Check out more at: www.onitsukatiger.com