Stadium / #whatsyourdistance

The Mission:

To create a democratic campaign showing off SOC’s running collection for SS14 while standing out from competitors running campaigns.

The Idea:

Everybody runs - just individual distances, for diverse reasons and in different ways. With the help of believable testimonials we came up with #whatsyourdistance, standing out from the generic performance oriented running campaigns.

The Result:

An online campaign consisting of 4 online films with well-known Swedish profiles talking about their view of running. The films were combined with an Instagram competition, a Facebook based running profile test and a capsule shop connected to stadium.se featuring outfits chosen by the profiles. #whatsyourdistance made a mark in digital lifestyle and industry media, engaged Stadium’s followers and reached new target groups with the help of selected profiles.