Svenskt Mode 2000 - 2015

The Mission:

Development and execution of PR and event concepts for the exhibition Swedish Fashion: 2000-2015 at Sven Harrys Konstmuseum, showcasing the successes, events and trends of Swedish fashion in the 21st century.

The Idea:

As a committed partner in planning the exhibition we worked closely with the project initiators from the start. We combined an extensive, well-managed media processing with a grandiose opening party attended by celebrities, politicians, faces of the industry and, of course, old as well as new key designers.  

The Result:

With media coverage estimated to more than € 1 500 000, Swedish Fashion: 2000-2015 quickly became a new reference within the Swedish fashion scene. The exhibition set a new attendance record at the gold plated art museum in Vasaparken - a case study of engagement, passion and great design.