BACK launched their pop up store with an AW at Bonniers Konsthall last thursday, complete with drinks and live act by Penelope Strikes. Pictures by Viktor Grahn.
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On the 28th of january BACK showed their A/W 2013 collection at Mercedes Benz Fashion Week in Stockholm.
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BACK is launching their spring campaign for 2013. The campaign features models: Ursula Wångander, Columbine Smille, Emma Elwin, Nike Felldin, Helin Honung, Leyla Bäckman, Lydia Ericsson Wärn, Emma Veronica Johansson, Masha, Agnes Braunerhielm, Ida Théren and Lill Lindqvist.
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Soon it’s time for Mercedes Benz Fashion Week here in Stockholm, where we’ll get a first glimpse of some of our client’s AW13-collections that later will be hanging in our showroom. Here are a few looks that showed last fashion week that now are available for lend out in our showroom.
Snart är det dags för Mercedes Benz Fashion Week igen! Då visar några av våra kunder sina kollektioner för AW13, vilka senare kommer att hänga i vårt showroom. Här är några looks som visades under förra modeveckan och som redan nu finns att låna hos oss.

The Local Firm SS13

Stylein SS13

Lagom SS13
BACK SS13
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Jeans / WESC
Clutch / V Ave Shoe Repair

Jacket / G-Star

Jacket / G-Star

Jeans / Crocker, JC
Jacket, top & belt / Ann-Sofie Back Ateljé

Net sweater / BACK
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Vest / Diesel Black Gold

T-shirt / NN07

Net sweater / BACK
The latest issue of STYLEBY. Styling: Columbine Smille
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The Local Firm ss13

Lagom ss13

BACK ss13

Stylein ss13
Last week was Mercedes Benz Fashion Week in Stockholm, were several of our clients showed their ss13 collections. Can’t wait until we have them in our showroom!
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The last season’s style-clash and collage look continues for SS13, but the detailing is now borrowed from sport, army and denim garments. A wide spectrum is shown in heavy metal rivets on georgette garments with denim detailing, a huge cowboy shirt turned into a coat, and wide clear straps on ski pants and denim shirts. The straps are also used as cuffs on jersey t-shirts, tops, and men’s shirts.
Playful and colourful drawstrings are used throughout the collection to accentuate waist- or hiplines on suit- pants, bomber jackets and plain shirts. The shirting also comes in bold stripes, reminiscent of pajama pattern. Sheer, pointelle lurex knits in red, army and silver are seen in sporty leggings and baseball t-shirts. Knits also comes pinpinstripe cotton for tops and skirts. The pinstripe is continued as a suiting pattern on denim style skirts, dungarees and elasticated jackets.
Fabrics are dark blue denim, lightweight tencel, crepe georgette, pinstripe suiting and knits, bold striped poplin, pointelle lurex, and silver windbreaker. The colours include army, neon yellow, indigo, white and bright red. Cow printed blouses, dresses and shirts add to the wide array of references.
This season is also the first one with a full BACK accessory collection, containing a range of bags, wallets, scarves and jewellery, as well as a collaboration with Hyde’s for sunglasses.
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In the latest issue of ELLE Sweden stylist Robert Rydberg chose his favorite fall collections from swedish designers. Our clients BACK, The Local Firm and V ave Shoe Repair are featured in the story and it looks really really good.
I senaste numret av ELLE så valde stylisten Robert Rydberg ut sina favoriter bland de svenska designkollektionerna för hösten. Våra kunder BACK, The Local Firm och V ave Shoe Repair är med och det ser riktigt riktigt bra ut.
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We are so excited that PEOPLE magazine is back! Here is the latest issue, no 3.
Vi är så peppade på att PEOPLE magazine är tillbaka! Här är det senaste numret, no 3.

Jumpsuit in denim / JC

Metallic bag / BACK
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