Press kit for Onitsuka Tiger’s AISEN S/S 11
03.12.10 ---INSPIRATION
This is the press kit we created for Onitsuka Tiger’s AISEN S/S 11 collection out of a Bonsai tree and some coffee-dyed, thick paper. We wrote the letter with an old typewriter and put the Onitsuka Tiger stamp in the corner. The information about the collection was put in the box and beneath the box is a book about Onitsuka Tiger and its history.
The kit was sent out to 15 hand-picked fashion journalists and opinion makers in Sweden.
More information about Onitsuka Tiger here.
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