Tommy Hilfiger / Zandaya

The Mission:

To promote and communicate the release of Tommy Hilfigers collection with Zendaya.

The Idea:

We wanted to create content for social media and lead traffic to Tommy Hilfigers’ own channels. By producing an Instagram campaign with the artist Sabina Ddumba, photographer Frida Vega and model Chanelle Törnqvist we secured reach in social media. In order to control the visual expression we worked with photographer Paul Edwards. With a unique expression he creates a glamorous and luxurious visual style, he was the perfect choice for shooting this campaign and bring forth the beautiful pieces of the collection. 

The shoot took place in a suite at Grand Hôtel and the setting and styling were inspired by the culture of the 70s and 80s with a modern twist, the same vibe as the collection itself. 

The Result:
The photos created a visually strong extension to the collection and led to widespread reach on Instagram, both bought and organic with other influencers reposting the images.